Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

"Championing the power of play is core to the LEGO brand," said Jared Carr, Senior Vice President, Americas Market Group, the ...

This Lego Ideas set was created by fan Aaron Hall, who’s from Illinois in the United States, and thanks to reaching the ...

In the world of toys – action figures, robots, building kits, cars, and countless others included – there is no other show bigger than New York Toy Fair. We're in the midst of the show right now, and ...

Can compressed air power a Lego car. In this experiment, we build and test an air-turbine system that drives a Lego vehicle using a 2-liter compressed air tank. By channeling pressurized air through ...

The turnout was insane. We had a lot of people in here. We had to actually space people out to come in at groups at a time." ...

Legoland California will follow the lead of Disney, Universal and other rivals and jump into the festival business with the ...

A Long Island hospital has successfully treated Sebastien Beauzile, a 21-year-old from Laurelton, with the groundbreaking ...

LEGO and BBC Studios unveiled the six new Bluey-themed playsets at Toy Fair 2025 in New York. These are the first-ever Bluey ...

With these immersive areas, 49 new big build Lego models are being introduced globally. Dubbed as the 'world's biggest Lego ...