News

Streaming déjà vu: Max is going back to the name HBO Max
Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...
The Top 21 New Movies Streaming Right Now
From John Krasinski treasure-hunting to Anna Kendrick snooping The post The Top 21 New Movies Streaming Right Now appeared ...
HBO Max Snags Rights to Horror Hit ‘1978’ as Black Mandala Closes Multiple Territory Deals (EXCLUSIVE)
HBO Max acquires Latin American rights to '1978,' the Onetti Brothers' horror film set during Argentina's dictatorship.
Variety5d
HBO Max Lives! Max to Change Its Name Back After Two Years
Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...
HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense
During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...
The New York Times6d
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.
Forbes5d
HBO Max Is Back As Warner Bros. Discovery Changes Name, Again
Warner Bros. Discovery announced what at least a few branding experts saw coming: the streaming service known as Max is reverting to its previous name, HBO Max. This is the fifth name change for ...