News

John Oliver Compares HBO Max/Max Branding Fiasco to Trump’s Renaming the Gulf of Mexico
HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...
HBO Realizes It Screwed The Pooch Over Max's Name Changes, And Is Making Fun Of Itself With Hilarious John Cena Video And Other Posts
Max subscription holders, you’re gonna laugh when I tell you this: HBO Max is the new-old name for this streaming destination ...
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change - ...
Column: Streaming platform Max is changed back to HBO Max. It’s like deja vu all over again.
Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.
Mactrast7d
What’s Old Is New Again: Max Streaming Service to Once Again Be Called HBO Max
Warner Bros. Discovery is changing the name of its Max streaming service to HBO Max this summer. The service was formerly ...
Variety6d
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
The latest name change is an attempt to correct one of corporate America’s biggest branding fumbles, behind only to Elon Musk rechristening Twitter as X, said branding expert David Aaker, vice ...
Max is going to be HBO Max. Again. Here's what that really means.
Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.
Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?
Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...
Dallas Morning News7d
Popular streamer Max to become HBO Max — again
IMAGE DISTRIBUTED FOR THE NEW YORK STOCK EXCHANGE - WarnerMedia and HBO Max (NYSE: T ... “Today, we are bringing back HBO, the brand that represents the highest quality in media, to further ...
Max Is Becoming HBO Max Again, Because Branding Is Hard
Just two years after dropping the 'HBO', Warner Bros. Discovery is bringing it back. The combined streaming service will now ...
New York Post7d
Warner Bros. rebrands Max— formerly HBO Max — back to HBO Max
Warner Bros Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service two years ago. The company will rebrand its streaming platform as HBO ...