News

HBO Maxes Out: The Risks of Corporate Rebrands
Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course, but Warner Bros. Discovery did ...
Marketing-Interactive1d
How memes saved HBO Max from the usual drama that follows a rebrand
In classic HBO fashion, the drama wasn’t just on-screen. Last week, Warner Bros. Discovery reversed course on its streaming ...
CNN Films Is Back: Chevy Chase Film & Cancer Project Usher In New Phase For Doc Strategy
EXCLUSIVE: Documentaries like Blackfish, The Hunting Ground, RBG, Three Identical Strangers and Oscar-winner Navalny put CNN ...
Los Angeles Magazine on MSN6d
HBO Rebranding - Again
Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...
John Oliver Sasses Warner Bros Exec for Expecting a ‘Hot Take’ About HBO Max Rebrand: ‘I’m Not Going to Do It if You WANT It’ | Video
John Oliver has long roasted his own parent company for its business decisions but this one proved almost too much for the host.
TheWrap7d
HBO Max’s Latest Rebrand Gets Dragged on Social Media, but the Streamer Has Jokes Too
to steal a line we always said at HBO, worth paying for.” The latest HBO Max rebrand is schedule to take effect this summer.
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
HBO’s no good very bad rebrand
On The Vergecast: How not to name your streaming service, the reality of next-gen CarPlay, and the future of Android.