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HBO Maxes Out: The Risks of Corporate Rebrands
Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course, but Warner Bros. Discovery did ...
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How memes saved HBO Max from the usual drama that follows a rebrand
In classic HBO fashion, the drama wasn’t just on-screen. Last week, Warner Bros. Discovery reversed course on its streaming ...
Los Angeles Magazine on MSN6d
HBO Rebranding - Again
Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...
John Oliver Sasses Warner Bros Exec for Expecting a ‘Hot Take’ About HBO Max Rebrand: ‘I’m Not Going to Do It if You WANT It’ | Video
John Oliver has long roasted his own parent company for its business decisions but this one proved almost too much for the host.
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
HBO’s no good very bad rebrand
On The Vergecast: How not to name your streaming service, the reality of next-gen CarPlay, and the future of Android.
The Conversation6d
The rebrand that went full circle: HBO Max to new HBO Max
The HBO Max rebrand saga highlights how quickly brand equity can be undermined when recognition cues are disrupted. Although the 2023 name change aimed to reflect a broader content mix ...
Best Media5d
Warner Bros. Discovery to rebrand Max as HBO Max
in a strategic move to capitalise on the iconic HBO brand. The rebranding, effective later this year, aims to strengthen the platform’s identity amid a competitive streaming landscape.