Marketing Week will be digging deeper into Airbnb’s marketing strategy, with a look at why in-housing is best for the brand, and why marketing and product should work together.

We catch up with the rental app’s marketing boss, Hiroki Asai, to hear why he shifted its strategy so dramatically and how he’s confident it has now found a winning long-term formula.

Airbnb announced its newest marketing strategy geared toward bringing in new customers by offering unique experiences as it expands beyond its core business of vacation rentals, the company said ...

The essence of Airbnb’s marketing strategy lies in creating a sense of belonging and connecting travelers with unique, localized experiences. Accommodations range from a single room to entire ...

NEW YORK, May 1 (Reuters) - Airbnb (ABNB.O), opens new tab announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its ...

Search Engine Land » PPC » Airbnb’s search marketing shift: Should advertisers follow suit? Chat with SearchBot Please note that your conversations will be recorded. A recent Wall Street ...

Strategy is the keyword here ... In my opinion, Instagram is enough for your Airbnb social media marketing. While it may be tempting to have a Facebook page as well, Facebook lacks the story ...

Airbnb Inc. said its strategy of slashing advertising spending, investing in brand marketing and lessening its reliance on search-engine marketing is continuing to pay off. Its marketing spending ...

NEW YORK, May 1 (Reuters) - Airbnb announced its newest marketing strategy geared towards bringing in new customers by offering unique experiences as it expands beyond its core business of ...