The GenAI Platform will allow retailers to list and promote their products directly within AI-powered chat interfaces.

Partners' Mohammed Alsamrraie writes on how a consolidated marketing strategy can power dropshipping businesses in the region ...

The MENA region's tally of Cannes Lions trophies has jumped from six on Day 1 to 14 on Day 2, with BigTime Creative Shop ...

DET congratulated TBWARAAD on being named the World’s Best Place to Work at the 2025 Campaign Global Agency of the Year ...

Memac Ogilvy to provide the full suite of PR services for the two Huawei businesses, including 360 comms strategy & campaign ...

Drive Your Dzire carries a dual narrative targeting fleet and commercial audiences, and younger, first-time car buyers and ...

If the future of marketing is more human, more connected – then we’re not just moving forward. We’re levelling up, writes Fadi Nakhle.

The Cannes Lions Festival of Creativity is in full swing for its 2025 iteration, with thousands of creatives and advertising ...

The campaign features Aespa's Ning Ning in her first collaboration with Maybelline to promote its Sky High Mascara.

CLAN's Wael Jaber shares how true impact is in the interplay between intention and surprise in branded experiences.

FP7 McCann UAE’s Tarek Ali Ahmad offers advice on what it takes to build a partnership that stands the test of time.