The Shein India app has crossed two million downloads in just six months, showcasing a strong resurgence in the fast fashion ...

Consumers are spending more time on emerging media platforms and formats such as OTT, audio streaming, news sites, and ...

AI is revolutionizing video marketing, shifting it from passive storytelling to a strategic tool. Predictive AI optimizes ...

Brands are piloting AI in their business context to unlock personalised experiences at scale. AI is solving for audience ...

Indian cinema is recovering well, driven by good content. Brands are using authentic outdoor campaigns to connect with Gen Z.

Social Panga, an integrated creative and digital agency, has appointed Sahil Siddiqui as its executive vice president. He ...

Today, marketers can generate storyboards, write scripts, mine consumer insights and more with AI. The role of human ...

PepsiCo's international convenient foods saw a 4% organic revenue increase in Q2 2025, driven by strong performances in India ...

Burberry reports a 1% dip in first-quarter comparable sales, surpassing analyst expectations of a 3% decline, indicating ...

Flipkart introduces Advertise Now, Pay Later (ANPL), a solution addressing sellers' concerns about upfront advertising costs ...

Shoppers Stop Ltd has reported a reduced net loss of Rs 15.74 crore for the first quarter of 2025, showcasing a revenue ...

OpenAI has introduced an AI agent for ChatGPT. This new agent can handle complex tasks. It combines features from previous ...