The Global Marketer of the Year finalist has been instrumental in revitalizing the multinational’s marketing approach, ...

And that might be the best takeaway from Yahoo’s DSP renaissance: in a marketing universe brimming with buzzwords, maybe the ...

Gen Z is transforming the face of luxury marketing, and according to Marieke Dekker at SuperHeroes, “interestingness” is the ...

New year, new me, says System1’s Andrew Tindall. He’s dumped his vices for January [RIP Guinness] - now it’s time for the ...

In a sweeping conversation at CES 2025, the tech exec opined marketing AI products, using data effectively, tech regulation ...

Campaign by Worth Your While for media and marketing workplace diversity organization People Like Us plays on a stark reality faced by many workers from Black, Asian, mixed race and minority ethnic ...

Ogilvy has created the ‘Transformations’ spot as part of business services multinational EY’s ‘Shape the Future with Confidence’ positioning.

Automation, efficiency metrics, and algorithmic optimization have made it harder for brands to stand out. Alex Turtschan at Mediaplus Group, part of Serviceplan Group, believes the solution lies in ...

With a little support from The Drum’s editor-in-chief Gordon Young, Chat GPT runs the rule over Nvidia chief Jensen Huang’s ...

By grounding festive campaigns in both heart and strategy, advertisers can create lasting connections with audiences while ...

The evolution of programmatic OOH offers advertisers and agencies a unique opportunity to blend creativity, precision and ...

In a new ad from Arnold, the actor surprises Marea diners on a hectic night and puts Toast’s restaurant tech to the test.