1 It’s f-f-f-freezing out there. Your nose turns blue in five minutes, everyone is cloaked in heavy black wool, and the sun slinks off at 4 p.m. All in all, it’s the perfect time to hold a Pacific ...

As an optometrist and educator specializing in pediatric eye care and vision therapy, I am always on the lookout for clinical advancements that refine my practice and enhance the quality of care I ...

These special offers will automatically apply during online checkout for VSP Vision Care members when they visit the website. “A recent survey of VSP providers found that doctors and staff want their ...

(PRESS RELEASE) MILAN, IT AND PARIS, FR — Prada Group and EssilorLuxottica announce the renewal of their licensing agreement for the development, production and worldwide distribution of eyewear under ...

(PRESS RELEASE) ST. LOUIS, MO — InfantSEE, a program that provides no-cost, comprehensive eye and vision health assessments for infants, concludes the year with 172,000 assessments since the ...

Carissa has been working in the eyecare industry since 2008. She is the founder of Optician Now (opticiannow.com), a multi-channel resource for opticians, and a Marketing Specialist at PECAA. Follow ...

MERCHANDISING If your doctors do not do the frame buying, have them straighten up the frame boards at least once every two ...

Vision Expo East 2025 in Orlando is set to redefine how the optical industry connects, learns and celebrates. “This Expo event is a bold step forward – an exceptional opportunity for the industry to ...

The grants, up to $2,000 each, will fund mentoring opportunities and support OWA’s mission to lead women in the optical industry.