Glen Powell channels his inner Fabio — and Goldilocks — in Ram’s 2025 Super Bowl commercial as he reads a bedtime story to his real life niece and nephew. The ad opens with a girl dressed as Goldilocks skipping in a forest as Powell, 36, narrates.

Ram trucks and Glen Powell have a growing relationship. His Super Bowl commercial wasn't his first time behind the wheel.

Glen Powell's latest new role is a reimagined take on a classic fairy tale character. On Thursday, a new Super Bowl commercial for Ram Trucks was released ahead of Sunday's big game, and features Glen Powell as Goldilocks. And instead of three bears, it's three trucks.

As I have reported previously, Powell helped Ram debut the 2025 Ram 1500 RHO. He also starred in the movie TWISTERS which showcased the Ram 1500 RHO truck. Powell has earned a reputation as an action star, having been featured in “Top Gun: Maverick” and “Twisters”.

Ram reimagines the story of Goldilocks to include a lot less porridge, a lot more truck stuff, and some Van Halen.

Ram did not forget about the bears—two pick-up driving big ones stalk Powell at the end of the ad, while the baby bear is strapped in the middle backseat of Powell’s truck. Van Halen’s “Panama” is the soundtrack for the 60-second spot, which was released today and will air in the third quarter of Sunday’s game on Fox.

Ram will air a 60-second ad, starring Glen Powell, during the Super Bowl LIX, while other automakers decided to sit out this year

Actor Glen Powell brings a humorous twist to Goldilocks in Rams Big Game commercial, showcasing the 2025 Ram trucks and the power of choice.

Ram trucks and actor Glen Powell put new spin on "Goldilocks and the Three Bears" in brand's 2025 Big Game commercial. Stellantis is the only automaker with Big Game commercials.