During a Coldplay show in Boston on July 16, a man and a woman went very, very, very viral for their alarmed reactions to being shown on the jumbotron during a segment of the concert, whereby the band highlights cute couples and happy-looking people in the crowd.

Coldplay's Chris Martin gave fans a wide berth to separate themselves if needed at the first show following the viral cheating incident

After that awkward viral kiss cam moment caused real-world fallout, Coldplay made a quiet but telling change to how they run their shows