"Amazon’s online fashion revenues are now behind both Shein and Walmart," the ECDB report said. Haul, Amazon's new economical online retailer, will keep prices capped at $20. However, most of the products will be less than $10. Amazon's press release cited examples of some of these budget-friendly items:

Amazon Haul just launched, and it’s curating a selection of products for $20 or less. With lots of holidays on the horizons and budgeting being increasingly more important for many of us, this new feature is needed.

Amazon has launched a low-cost online storefront featuring electronics, apparel and other products priced at under $20.