Humo is the latest drink to be released under the Formula 1 driver's alcohol-free spirit company, Almave, cofounded by Iván ...

We’re living through a boom time for the zero-proof spirits industry, which has involved both high-profile startups and ...

Made alongside Master Distiller Ivan Saldaña, this is Almave's first mezcal after launching an NA tequila in 2023 ...

The Formula One megastar learned to love the flavor of non-alcohol mezcal because it offers a "new dimension to a cocktail ...

Lewis Hamilton is a man of many interests apart from his performances in Formula 1. The Briton is a big-time The post Lewis ...

Ferrari driver Lewis Hamilton unveiled his long-awaited announcement that was teased for Aug. 8, and it turned out to be ...

Lewis Hamilton and Iván Saldaña have announced a new non-alcoholic Mezcal, as they've unveiled Almave to the public today ...

Ferrari F1 driver Lewis Hamilton has suffered a fresh blow after his highly anticipated major announcement during the F1 2025 ...

Instead, the seven-time world champion has launched Almave Humo, a smoky non-alcoholic mezcal alternative under his ...

F1 followers wondered whether Hamilton might have been about to make a statement on his F1 future. The teaser came days ...

While Hamilton notes that there are many great non-alc options on the market right now, he hopes fans will embrace Almave the same way they’ve embraced other partnerships and projects in his life.

While Lewis Hamilton is not retiring, he and Ferrari did "underestimate" the challenge of his adaptation, says Fred Vasseur.