Since rolling out the redesign of its Firefly app in April, Adobe has been releasing major updates for the generative AI hub ...

News: Adobe Firefly unveils AI-powered video upgrades, including motion control, sound effects, and text-to-avatar tools, ...

In addition to video sound effects, Text to Avatar is launching in beta. It allows you to turn scripts into avatar-led videos.

Adobe is the second big tech company to add audio to its AI videos. But there are some key differences between Firefly and Google's Veo 3.

Adobe Firefly AI introduces new video tools and third-party integrations, enhancing video creation with expanded model ...

Adobe has added new enhancements to its Firefly Video Model through improved motion fidelity and advanced video controls plus additional generative AI partner models.

‘Rumble, rumble, rumble, WHOOOOOOSH, *fiery launch noises*.’ ...

In the award-winning animation “The Wild Robot,” our robot Roz realizes she must activate learning mode in order to ...

The company has expanded its partner model offerings within the Firefly ecosystem. New models from Pika, Luma AI and Topaz ...

What’s really got people excited is no downloads. No clunky setup. Just open your browser and boom – all your favourite ...

Adobe Inc. (NASDAQ:ADBE) finalized a multi-year partnership with the Premier League on July 10, 2025, making it their ...