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WhatsApp, Meta Platforms and Updates

Engadget on MSN · 1d

WhatsApp has ads now, but only in the Updates tab

It has been a long time coming — seven years since Meta first announced its plan to do so, in fact — but ads are starting to appear in WhatsApp as of Monday. They'll only be visible on the Updates tab and the company says those who use the app only to chat with family and friends really won't see any change to their WhatsApp experience.

The Associated Press on MSN · 20h

Meta Brings Ads to WhatsApp

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

Yahoo Finance · 35m

Meta seen generating at least $3 billion a year from new WhatsApp’s Updates ads

Meta Platforms’ latest move to monetize WhatsApp could add billions to its revenue over time, according to a new note from Morgan Stanley.

WhatsApp's rollout of ads will change the app

The Verge · 9h

WhatsApp’s rollout of ads will change the app forever

The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’ This week, WhatsApp did something its founders said it would never do: it’s putting advertisements inside the app. It ends WhatsApp’s decade-plus run of offering an ad-free messaging and calling experience.

Ars Technica · 1d

Ads are “rolling out gradually” to WhatsApp

For the first time since launching in 2009, WhatsApp will now show users advertisements. The ads are “rolling out gradually,” the company said.

WhatsApp to start showing more adverts in messaging app

WhatsApp will instead use the country, city and language of the user, as well as how they interact with other ads and which channels they follow, to drive suggested content. But people who have chosen to link their WhatsApp account to Facebook or Instagram will see more personalised ads.

1d

Get ready for ads on WhatsApp

Meta rolls out WhatsApp ads and Channel subscriptions as part of a strategy to make money from the app.

17h

WhatsApp’s new ad feature sparks backlash—and a golden opportunity for Signal

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

Benzinga on MSN17h

Meta Brings Ads to WhatsApp for the First Time, Targets Business Growth Through Updates Tab and Channels

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

TalkAndroid on MSN15h

The Updates Tab on WhatsApp Is About to Get a Lot More Annoying

Channel admins can now enable monthly subscriptions for exclusive content. If you have a channel on WhatsApp, instead of just ...

CNET on MSN1d

Meta's AI-Powered Ad Machine Is Coming for WhatsApp Next

In a blog post published Monday, WhatsApp announced an expansion of its "Channels" discovery and business tools, designed to ...

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