Mattel has apologized after inadvertently directing customers of its new line of Wicked dolls to a pornographic website, stating it is taking action to remove the misprinted toys' packaging.

The toy conglomerate says they ‘deeply regret this unfortunate error and are taking immediate action to remedy this’

Mattel recently released the singing dolls ahead of the release of the Wicked movie starring Cynthia Erivo and Ariana Grande.