News

Reuters1y
Klarna using GenAI to cut marketing costs by $10 mln annually
STOCKHOLM, May 28 (Reuters) - Fintech firm Klarna, one of the early adopters of generative AI (GenAI), said on Tuesday it is using AI for purposes such as running marketing campaigns and ...
Fast Company1y
Klarna slashes $10 million annually in marketing costs, here’s their secret
Fintech firm Klarna, one of the early adopters of generative AI (GenAI), said on Tuesday it is using AI for purposes such as running marketing campaigns and generating images, saving about $10 ...
As BNPL giant Klarna signs on more customers, more could struggle to repay loans in a slowing economy
While buy-now-pay-later giant Klarna gains momentum in the world’s largest economy, there are warning signs Americans are ...
Marketing Dive2y
Klarna jumps back to Y2K with help from Paris Hilton
Klarna has partnered with Paris Hilton’s 11:11 Media on a global advertising campaign starring the hotel heiress and social influencer, per a news release. Creative draws on Y2K fashion trends and ...
Finextra1y
Klarna adds to retailer marketing and revenue suite
It expresses the views and opinions of the author. With a mission to accelerate commerce, Klarna’s marketing and ad solutions open new revenue channels for large and small retailers, especially ...
Business Insider4y
Klarna Stock Benefits from Growing Trends in Retail and Fintech
It flashed a siren’s call of “Buy Now-Pay Later.” Source: Sulastri Sulastri / Shutterstock.com Now, Swedish fintech Klarna is the modern-day equivalent of that neon sign. It’s using ...
Yahoo Finance1y
Klarna using GenAI to cut marketing costs by $10 million annually
STOCKHOLM (Reuters) - Fintech firm Klarna, one of the early adopters of generative AI (GenAI), said on Tuesday it is using AI for purposes such as running marketing campaigns and generating images ...