When Jared Bibler visited Iceland for the first time in 2002, he couldn’t imagine that one day he would become an Icelander himself. A native of Massachusetts in the US, he was working for an ...

By 2023, however that number had surged to 2.21 million, far outpacing Iceland's tiny population of around 380,000. Experts chalk it up to a mix of savvy marketing, social media virality and sheer ...