In Iceland, the most popular Christmas gifts aren’t the latest iProducts or kitchen gadgets—they’re books. Each year, Iceland celebrates what’s known as Jólabókaflóðið: the annual ...

If you’re looking for an excuse to wind down from all the holiday hustle this year, take a cue from Iceland. For decades now, this remote country has observed a tradition that’s tailor-made ...

Bibliophiles the world over cherish the legend of Jólabókaflóð, Iceland’s “Christmas book flood” in which publishers release new titles in time for the holidays.

Although this is the right thing for us to do in 2023, I’m not saying Iceland will never run a Christmas ad again. In fact, this isn’t the first time we haven’t aired a Christmas campaign on TV.

My condolences to the children of Iceland.While many Christmas celebrations around the world are full of tidings of comfort, joy, and rampant consumerism, for young Icelanders it’s a time of ...

The Icelandic folk monster, Jólakötturinn, which translates to Yule Cat, stalks the hillsides of towns looking for children to eat. But only those who aren't wearing their new Christmas clothes.

In early November, Iceland’s executive chairman, Richard Walker, said the supermarket chain would not be releasing a Christmas campaign this year.

(WHTM) — Iceland is a nation of near-compulsive literacy. The island’s population as of 2024 is 388,790, ... Jólabókaflóð, Iceland’s Christmas Eve tradition. Story by David Tristan ...

If you’re looking for an excuse to wind down from all the holiday hustle this year, take a cue from Iceland. For decades now, this remote country has observed a tradition that’s tailor-made ...

If you’re looking for an excuse to wind down from all the holiday hustle this year, take a cue from Iceland. For decades now, this remote country has observed a tradition that’s tailor-made ...

If you’re looking for an excuse to wind down from all the holiday hustle this year, take a cue from Iceland. For decades now, this remote country has observed a tradition that’s tailor-made ...