O ver the years and even in recent weeks, Sanrio-- most famous for its cute mascots like Hello Kitty -- has collaborated with numerous mainstream anime series, from Oshi no Ko to My Dress-Up ...

In Western culture, we’ve come to think of kawaii as a synonym for cute. In Japan, where the kawaii aesthetic has been its own pop culture phenomenon for decades, the word is a bit more complex.

Providing an in-depth overview of all things kawaii (cute), this book traces the cute aesthetic from its inception in the 1970s as a schoolgirl trend to its position as a leading cultural norm, ...

Katy Kelly of Corvallis makes a purchase from sarangHEY! sales associate Morgan Breeden at the Corvallis anime and kawaii shop's soft opening on Sunday, Oct. 2, 2022. Penny Rosenberg, Mid-Valley Media ...

Tartan Kawaii is a 28-year-old blogger. She told Newsbeat: "I love Lolita fashion but I personally don't wear it. I have my own Kawaii Style. My signature look is my big bow and poofy hair.

KOCHI: Once every month, the unassuming Anton Hotel at Kacheripady, Kochi, becomes a beehive of activity as members of the Kochi Anime Club, a collective of ani ...