Voice assistants have a reputation for finicky activation, such as responding to their prompts that are spoken in an ad.

Apple introduced the “Hey Siri” command with iOS 8 to let users easily interact with the virtual assistant without ...

Apple today shared a 17-minute announcement video on YouTube for the new 14-inch and 16-inch MacBook Pro models, which ...

Apple customers starting on Wednesday can go to Apple stores for sessions on Apple Intelligence — the company's suite of AI ...

Now, Samsung has shared an ad in the form of a “documentary” with former Apple Geniuses who made the switch. There are ...

Apple Intelligence launched Monday with iOS 18.1, and Apple has released two new ads to showcase some features with a touch of humor.

Apple has launched two new ads to promote "Apple Intelligence" features, which are rolling out now with iOS 18.1, iPadOS 18.1 ...

The skit’s outcome humorously conveys the power of Apple Intelligence while offering an example of how it might be used in a particular setting. The second ad shows two daughters giving their ...

A new anthropomorphic advertisement for the Mac mini shows off how the pint-sized Mac is "five by five inches of pure power and purpose." ...

Apple won a D&AD Black Pencil from for the Vision Pro—one of the highest accolades in the creative industries, notes AdWeek.

Apple aims to monetize Siri through an auction-based platform, potentially generating $3 billion annually by 2026 and $50 ...

As one of the smallest paid-for best streaming services available, it might seem easy to overlook it, but Apple TV Plus has ...