The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s permanent name Wednesday after more than a year of fan input and voting.

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's ...

I’ll go as far as to say that the Mammoth is now the strongest mascot in the NHL,” writes Brian Higgins in an op-ed. “In a ...

The Utah Hockey Club rebrands as Utah Mammoth, sparking a naming clash with Denver's Colorado Mammoth lacrosse team.

The NHL team in Salt Lake City is now known as the Utah Mammoth The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s permanent ...

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s permanent name Wednesday after more than a year of fan input and voting.

The NHL team in Salt Lake City is now known as the Utah Mammoth. Owners Ryan and Ashley Smith unveiled the franchise’s permanent name Thursday morning after more than a year of fan input and voting.

They unveiled Utah Mammoth as the franchise’s permanent ... became synonymous with the team in its first season in Salt Lake City. “Our fans made it very easy for us,” Ryan Smith said ...

After a mammoth undertaking of buying an NHL team ... quickly became synonymous with the team in its first season in Salt Lake City.