Smith Entertainment Group, which owns the team, said it's no longer pursuing that nickname. "An SEG executive shared that it explored every avenue to make Yeti work but that YETI Coolers,

T he Utah Hockey Club, playing its first season in Utah since relocating from Phoenix, Arizona this offseason, announced three finalists fans can vote on for their permanent name.

And then there were three. But how did we get here? The naming of Utah’s hockey franchise — currently known as Utah Hockey Club — has become a dramatic, lengthy process because of copyright issues in seemingly every direction.