Shortly after Taylor Swift confirmed her 12th album, The Life of a Showgirl, fans began to spot mysterious billboards in New York City and Nashville. The billboards directed listeners to a brand new Spotify playlist titled "And,

Accompanying the album announcement, Swift launched a Spotify playlist aptly titled And, baby, that's show business for you. The playlist features 22 tracks, all previously released songs produced by Max Martin and Shellback, sparking speculation that the iconic duo may have produced this upcoming album as well.

Billboards appeared shortly after Taylor Swift announced the title of her 12th era, "The Life of a Showgirl," and directed fans to a playlist.