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Apple loses smartphone crown in China
Apple dethroned as top smartphone seller in China, replaced by Vivo & Huawei
Apple is no longer the top smartphone seller in China, overtaken by Vivo and Huawei, with a 17% market share decline in 2024. Apple now holds 15%, marking its worst annual performance in the country.
Apple loses smartphone crown in China as Vivo and Huawei outsell iPhone
Apple ’s China smartphone shipments slipped to 42.9mn in 2024, 17 per cent lower than the year before, according to market research firm Canalys. That cut its market share by 4 percentage points to 15 per cent. Shipments in the final quarter dropped 25 per cent year on year.
Apple loses smartphone sales crown in China, drops to third in 2024
It was Apple’s largest annual smartphone sales decline in China since 2016 and involved contraction in all four quarters, including a 25% drop in the final quarter, according to the data.
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