Posts dissecting how PR tactics may have been used in previous high profile cases have gained millions of views online.

Lively formally filed a lawsuit against Baldoni, his film studio and public relations team after previously filing a complaint with the California Civil Rights Department.

A recent Times article detailed an alleged smear campaign involving film’s director and his publicists.

Still, at the box office, the Colleen Hoover film adaptation grossed $351 million worldwide for Sony Pictures. Both actors filed lawsuits on New Year's Eve rehashing the events: Lively's federal suit mirrors a complaint filed in California last month and chronicled in a viral New York Times report,

The dispute has ensnared the who's who of the Hollywood public relations machinery. The lawsuit marks the third legal action over the filming of ‘It Ends With Us.’

Baldoni's attorney told NBC News that the director-star plans to sue Lively over her claims about a smear campaign and sexual harassment: "The question really in this case is, does it rise to the level of sexual harassment?

Baldoni claims Ryan Reynolds "aggressively berated" him for "fat shaming" Blake Lively and alleges he was "segregated" at the movie's premiere.

RYAN REYNOLDS The actor and marketing maestro attended the "hostile work environment" summit between Lively and Baldoni while remaining quiet during the controversy. PUBLIC RELATIONS VISION PR Home to Lively's publicist,