Before launching Murder Inc. in New York City in 1998, Gotti worked as an A&R at Def Jam, where he helped bring DMX, Jay-Z and Ja Rule to the label. Under the moniker DJ Irv, he produced the song “Can I Live” from Jay-Z’s 1996 debut, Reasonable Doubt.

Irv Gotti, who founded Murder Inc. Records and produced albums for Ja Rule, Ashanti, and DMX, has died. He was 54. The Hollywood Reporter first reported the news on February 5. Def Jam Recordings also confirmed Gotti’s death,

Irv Gotti, a music mogul who founded Murder Inc. Records and was behind major hip-hop and R&B artists such as Ashanti and Ja Rule, has died. He was 54. Def Jam Recordings, which was the parent company of Murder Inc.