Despite a lack of any real news, Unity Software (U) is up by 17% in pre-market trading on Thursday. It appears to be a result of the latest tweet from Keith Gill, an investor who also goes by “Roaring Kitty.

Shares in the videogame engine developer caught fire on Thursday after a cryptic social media post by Keith Gill, the online investor better known as Roaring Kitty.

Unity Software Inc (NYSE:U) shares are trading higher Thursday on the heels of a new post from meme stock trader Keith Gill, also known as "Roaring Kitty."

Unity Software (U) initially jumped by over 13% after meme stock influencer Keith Gill — who goes by "Roaring Kitty" online — posted a short clip referencing the late musician Rick James’ song “Unity.

Unity Software (U) stock is rallying today, after Roaring Kitty's latest social media post seemed to reference the company

Keith Gill, popularly known among traders as "Roaring Kitty," shot to fame during "the meme stock frenzy" that gripped Wall Street in 2021 and triggered an eye-popping rally in GameStop's shares. Gill posted a small clip about late musician Rick James on X,