Kai Trump, granddaughter of President Donald Trump, has more than 6 million followers across her social channels.

On July 15, future University of Miami golfer Kai Trump signed a NIL deal with Accelerator Active Energy, the same brand tied to Travis Kelce and Livvy Dunne. The announcement wasn’t subtle. It came with a bold video, a presidential-style speech, and a message that Kai isn’t just a face, she’s a force.

The daughter of Donald Trump Jr. and ex-wife Vanessa Trump burst onto the public scene during the RNC Convention last year, when she took the podium and told the world Mr. Trump was “just a normal grandpa” who supported her interest in pursuing golf.