SAVE $120: As of July 10, the Apple Watch 10 is on sale for $279 at Amazon. That's a savings of 30% on the list price, and the lowest-ever price. Prime Day isn't over yet, and the deals and discounts are still rolling in for this four-day event. This latest low price on the Apple Watch Series 10 is seriously impressive.

It's day two of Amazon's Prime Day sale, and you can find hundreds of discounted TVs. We've hand-picked the best TV deals from brands like Samsung, Sony, Hisense, TCL, and more to help you cut through the noise.

The Sony A7 III is $1380 from Walmart on this anti-Prime deal and is a huge $118 cheaper than Amazon!

Prime Day is officially underway with the tentpole event taking place from July 8 to 11. For the first time ever, the savings event will be four days long—the longest to date. We’re already seeing significant savings on TVs, Apple tech, tools, and Amazon devices, and expect this trend to continue through Prime Day.

Amazon Prime Day officially got underway Tuesday, with the summer sales event slated to last through July 11. Competitors Target and Walmart are also holding multi-day sales events.

Amazon Prime Day is a sales event many look forward to — but what is it, when is it and how long does it last? We answer all of your burning questions about Prime Day 2025 here.

July has historically been a slower month for retailers, but families have begun school shopping earlier in recent years, analysts said.