HONG KONG: Shein is working towards a listing in Hong Kong after the online fast-fashion retailer's proposed initial public offering (IPO) in London failed to secure the green light from Chinese regulators, said three sources with knowledge of the matter.

China-founded e-commerce platform Shein is reportedly looking to go public in Hong Kong rather than London as its UK initial public offering plan stalls.

Britain was mounting a charm offensive on online retailer Shein, with ministers saying they had conversations with the seller of $5 t-shirts about the benefits of a London listing.