American sports drink Gatorade has become the official partner of Formula 1's sprint races in a wide-ranging new deal with ...

Per PepsiCo, the deal includes everything from trackside advertising to naming rights for the remaining sprint races in the ...

PepsiCo announces a groundbreaking worldwide partnership with Formula 1®, beginning in 2025 as part of a multi-year ...

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...

Formula 1® and PepsiCo are delighted to announce a groundbreaking multi-year agreement that will see PepsiCo become an ...

Those include the likes of Sting Energy and Doritos, as well as Gatorade, which has been named as the official partner of F1 ...

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

PepsiCo fans, get ready, some limited-edition product launches are apparently heading your way, all thanks to a new ...

Formula 1 and PepsiCo have announced a landmark multi-year global partnership that will see the beverage and snack giant ...

PepsiCo will partner with Formula 1 from 2025, making Sting Energy, Gatorade, and Doritos official sponsors in a global multi ...

The Spanish GP has been a frequent fixture on the F1 calendar since its inception but since 1991 it has exclusively been held ...

American sports drink Gatorade has become the official partner of Formula 1's sprint races in a wide-ranging new deal with Pepsi Co. F1 announced a five-year official partnership with Pepsi on ...