Formula 1 has announced a landmark global partnership with PepsiCo that’s set to bring Gatorade, Doritos, and Sting Energy ...

American sports drink Gatorade has become the official partner of Formula 1's sprint races in a wide-ranging new deal with ...

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...

Formula 1® and PepsiCo are delighted to announce a groundbreaking multi-year agreement that will see PepsiCo become an ...

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

Those include the likes of Sting Energy and Doritos, as well as Gatorade, which has been named as the official partner of F1 ...

PepsiCo has signed a multi-year global partnership with Formula 1 (F1), set to begin in 2025, bringing three of its flagship ...

PepsiCo will partner with Formula 1 from 2025, making Sting Energy, Gatorade, and Doritos official sponsors in a global multi ...

The Spanish GP has been a frequent fixture on the F1 calendar since its inception but since 1991 it has exclusively been held ...

PepsiCo launches worldwide official partnership with Formula 1, bringing Sting Energy®, Gatorade®, and Doritos® to the ...

American sports drink Gatorade has become the official partner of Formula 1's sprint races in a wide-ranging new deal with Pepsi Co. F1 announced a five-year official partnership with Pepsi on ...