Dell Wants To Be the Apple of Windows, Adopts 'Pro' and 'Pro Max' Branding
Dell executives say they want to make buying easier for consumers by simplifying the process. CEO Jeff Clarke stated that customers prefer names that are easy to remember and pronounce. The company says the decision is supported by research involving "tens of thousands of customers.
Dell is changing the names of its laptops
No more XPS, Inspiron, Latitude? Yep. Dell is eliminating its well-known PC family names across its laptop and desktop PC ...
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This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
In a surprising twist of events, Dell is rebranding its entire laptop PC lineup -- here's why its significant, and why it ...
Dell announced that the XPS brand is dead, and its computers will have more straightforward names going forward.
On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops.
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
Dell has overhauled its PC product lineup by shunting nearly all of its PC models into three tracks: Dell, Dell Pro, and Dell ...
Ventiva' ICE uses ionizing technology to silently move air and cool a laptop. But the startup has also won the endorsement of ...
Dell Technologies (NYSE: DELL) builds on decades of PC innovation with a new, simplified portfolio featuring on-device AI for ...
This week at CES 2025, Dell announced a rebranding of sorts for its new PC lineup going forward. These are the Dell, Dell Pro, and Dell Pro Max categories. Then, of course, Dell has the Alienware ...
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