I’m a fitness writer – here’s why you can’t miss this Oura Ring Amazon Prime Day deal - For the first time, you can pick up an Oura ring 4 for less than £300 – but its predecessor is available for nea

Smartwatches aren’t for everyone. Maybe you don’t want to wear a screen-equipped gadget to bed, or you’re just after something that’s less obtrusive. Subtlety is where smart rings like the Oura Ring 4 shine, and Prime Day has knocked down its cost. It costs $296.65 ($52.35) from Amazon, which is both its best price and first significant discount.

If a smart watch just isn't the right fit for you, you can check out the Oura Ring in its latest iteration. And get it on sale for Prime Day.