As Snapchat continues to invest in creator tools and monetization strategies, I anticipate more brands embracing it as a key part of their influencer marketing strategy.

Since the early 2000s, businesses have followed the same digital advertising playbook: Placing their products in digital ...

As other platforms increasingly lean into discoverability and showing users entertaining content from people they don’t know, Snap remains focused on its longtime strategy of connecting users ...

It's new and unique, and it's not at all like those three. If brands try to incorporate Snapchat into their marketing mix by using the content and strategy they use for Twitter, Facebook, YouTube, or ...

Snap also reported new data, compiled by Greenberg Strategy (commissioned by Snapchat), on what percentages ... Wendy’s head of advertising, digital/social and media, said in a statement.

This shift follows years dedicated to revamping Snapchat’s advertising business, a transformation now beginning to show positive results, Bloomberg reports. Under Spiegel’s leadership ...

Snapchat has partnered with Chemist Warehouse to drive awareness and engagement for its highly anticipated “Mayhem” sale ...

Snapchat has been open about setting itself apart from its competitors by positioning as a messaging app, not focused on likes and followers. Brands and organisations are increasingly tapping into the ...

Snapchat is getting a new in-app music performance series called 'Under The Ghost' – with Kid Cudi the first artist to take part.

Kid Cudi performed 'Neverland' at Snapchat's Santa Monica studio, the first artist in Snapchat Under the Ghost music series.