Netflix's marketing for Happy Gilmore 2 has shown a huge improvement in their strategy for advertising their movies, by treating it like a big summer

The Happy Gilmore 2 Tournament game invites Spotify users to play through film-inspired golf challenges to unlock a personalized “Happy” playlist.

Carl Weathers’ Chubbs Peterson was also slated to return, until the actor died last year. So this film features the character’s son Slim Peterson (Lavell Crawford), who, like his father, sports a prosthetic hand that has an inconvenient propensity for falling off.

Grading the film a B-, IndieWire quipped that "More often than not, it makes the shot" and commended Sandler on his comedic stylings, noting: "It is also often quite funny. Most of that humour comes care of Sandler, who slips back into Happy with something like grizzled ease."

CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers.

U.S. Bank is excited to partner with Happy Gilmore 2, which premieres July 25 on Netflix. The bank is integrating its brand into the movie, serving as a premier sponsor of the fictional "Tour Championship.

Callaway taps in hockey stick putter for Happy Gilmore 2 as the company's Odyssey brand reworks a classic movie prop and culture drives golf.

The Sandman's bad boy of golf returns, complete with callbacks, celebrity cameos and enough fan service to choke a one-eyed alligator.

Nearly 30 years after Adam Sandler winked at product tie-ins by plugging Subway in Happy Gilmore, ("Talk about a hole in one!"), Netflix is bringing the sandwich chain back for the sequel.