HBO Max acquires Latin American rights to '1978,' the Onetti Brothers' horror film set during Argentina's dictatorship.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

The first thing one notices, looking at the horror genre as it exists on Max (formerly HBO Max), is that there’s an unusual level of genuine curation involved here. The overall scope of the ...

and Max and local originals, and de-prioritizing other genres that drive less engagement or acquisition." Translation: We thought HBO was a brand that meant a lot to some people but not much to a ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...