Fanatics Games will be produced in partnership with OBB Media and Cheat Code Studios, adding another entertainment layer to ...

Whether fans can hold their own against professional athletes no longer has to be limited to hypothetical debates, thanks to ...

It’s the second Fanatics Fest after the inaugural event last year drew more than 70,000 fans and brought together major sports leagues and hundreds of current and former athletes. The offerings ...

Fanatics Fest was itself a child of that strategy. The event, which the company said drew 70,000 people to New York City’s Javits Center last year, was the first major endeavor by the group’s ...

Fans are to go up against professional athletes in a $2m (€1.8m) skills-based competition next month, as part of the second ...

Sports giant Fanatics is pitting fans against greats Tom Brady, Kevin Durant and Alex Rodriguez at an upcoming marketing event. The company announced Tuesday it is introducing a skills-based ...