Icewear´s flagship store is located in the main shopping street downtown Reykjavik, and has 3 separate floors packed with wool sweaters, blankets, souvenirs, accessories and outdoor clothing. This is the place to be if you´re planning a trip in Iceland, or in any cold climate for that matter. Besides the outdoor section, Icewear also offers a wide range of items with traditional Scandinavian (Icelandic and Norwegian) patterns to use at home. Have a look at Icewear´s website to see more https://www.icewear.is/magasin